As the value of traditional approaches to marketing and advertising diminishes, the creation of thought leadership has taken its place, giving executives the edge they need to demonstrate their expertise authentically.

It’s the essence of “show, don’t tell”—the idea that conveying a point through actions is far more convincing than pushing marketing messages on target audiences. Now, as everyone is fighting for audiences’ attention in a chaotic information universe, thought leadership acts as the platform you need to communicate your executive voice and be heard.

But that is easier said than done, and not because the expertise isn’t there—rather, it’s the absence of time that prevents thought leaders from committing their knowledge to paper and getting it in front of influential audiences, be they consumers, investors, clients or academia at large.

Enter Think Communications. Its members’ backgrounds in business management, public relations, law, marketing, media and politics allow them to create informed content—white papers, business journal articles, academic research papers, op-eds, Web content, speeches—in the voice of the true expert: you.

Think’s work has appeared in leading publications and for businesses and institutions including:

Journal of Business Strategy                        Harvard Business Review

Lenovo                                                                   Hyde Park Communications

Dartmouth Tuck School of Business          Syracuse Science & Tech Law Review

New York State Legislature                          The Nielsen Company

Folio                                                                       Central New York Business Journal

McGraw-Hill Publishing                                Sloan Review of Management

New York Office of the Attorney General

The process is simple: You tell us your great idea along with the context in which you would like it written, along with any past writing samples. We turn it into a cohesive, compelling thought leadership piece aimed at your target audience, complete with research and expert interviews (if applicable).  In close cooperation with you, content will be optimized for the search engines using specific keyword tools, and relevant terms will be incorporated into the deliverables. Once you approve the work, we hand it off to you. In short: You talk. We listen. You lead.