The world of media has changed beyond recognition in the last five years.  One of its defining characteristics today is that it allows for instantaneous and multi-directional communication, not only between representatives of a corporation and its stakeholders, but also among stakeholders —such as clients and prospects— themselves.   This dynamic has far-reaching repercussions for the corporate communicator, and adjustment is critical.  We at Think Communications see a phenomenal opportunity here – provided it is handled the right way.

As a first step in this process it is imperative that corporate communicators monitor what is being said online about their brand, organization, service or industry, who is saying it, and on which platforms and outlets.  Listening is the first requirement.  Armed with this initial understanding, one can map out audience profiles, how they typically engage on online networks, and define the outlets and networks on which they tend to communicate.           

Now your organization’s communications objectives can be aligned with the information needs of your stakeholders, in part through the delivery of compelling content.  An engagement strategy will need to be put in place which will include the building of relationships with relevant stakeholders, the pitching of compelling content to target media, and a general engagement in ongoing online conversations.

Throughout the process, robust monitoring systems are critical.  They will allow you to track what is being communicated about your organization, and monitor responses to your ongoing communications initiatives.

Using a variety of proven tools and techniques, Think Communications will work with you in the definition and execution of an outreach and engagement model that’s ideally suited for your organization.