Ever since Apple began allowing outside developers (Apple-approved, of course) to create individual apps, the race has been on to create the next best app brand mousetrap. For those creating new apps—especially consumer brands— the path to finding app nirvana has been one of trail and error.

The question for most: How to monetize? Some have tried one time micro-payments, but most have opted for the digital display ad path. According to AdMob, the leading mobile ad platform, big brands that have opted for the latter have seen on average 30%-50% mobile app ad inventory sold through. Bright spots have been the NBC’s Rachael Maddow Show and the Today Show, which in June completely sold out its mobile app ad inventory, per AdMob. more »

In the coming soon world of Web 3.0 social media networks will no longer be the exception but the rule when it comes to your company’s website. Corporate websites will be transformed from bland marketing pieces with bits and blurbs about products and services, contact us information and the ubiquitous “home” button to more »

The advent of Twitter roused little curiosity in corporate communication circles until savvy consumers started taking aim at brands for bad service and poor products. As social media platforms transform into business tools and applications, business leaders are taking note and integrating strategies and platforms into company strategy plans.

The reason is quite simple: Customer connectivity. As digital platforms become the preferred consumer communication platform, businesses are forced to follow their customers online. And by connecting with clients and customers online businesses must deal with the good, the bad and the ugly. more »