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It’s a dirty job, but someone’s gotta do it.
Laying off employees-a seemingly daily task for many organizational leaders thanks to today’s economic climate-is distasteful for even the most emotionally detached manager, but it comes with the job description. With that in mind, consider these do’s and don’ts for communicating layoffs to all internal audiences, including those employees still left standing. more »
Weber Shandwick’s Tim Marklein talks advocates and “badvocates” at this week’s Inbound Marketing Summit in Boston. The presentation, shown here, has a number of great tips and takeaways for upsetting the proverbial apple cart–in a good way, of course.
The relationship between customer care and a company’s reputation is becoming more and more apparently with each passing day–and with each passing crisis spawned by lackadaisical service on the part of some company or executive. A report from the Society of New Communications Research and Nuance Communications, shown in full as the iPaper above, further analyzes this link, ultimately drawing conclusions and making recommendations on how best to approach customer relations in the context of an always-on social media world.
Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media
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