think top tweets

  • @ebdailypolitics New York Daily News running conversation about New York’s political scene
  • @danschwabel tips from personal branding expert dan schwabel
  • @mhbusiness tweets on the most current thinking in business from McGraw-Hill
  • @patenttrademark intellectual property law firm, providing patents, trademarks, copyright counsel
  • @dslunceford tweets from a 20-year media and PR pro focusing on government

Insurance Compliance & Communications in the Age of Conversation

December 13th, 2009
AICP Meeting

Measuring the ROI of Social Media Campaigns: A Few Perspectives

October 25th, 2009

Stephen DebruynAs social media and social media platforms increasingly become promising targets for marketing professionals, the question of return on investment (ROI) of social media campaigns is gaining in prominence, specifically in comparison with the returns generated by alternative marketing initiatives and tactics that can be employed.

The case for ROI

Social media is obviously a relatively new phenomenon, and therefore social media measurement models are still undeveloped, but a number of individuals in the social media arena have made attempts to address existing confusion and lay down some basic ground rules. While many in the field have compiled lists of key performance indicators (KPIs) by which the success of social media initiatives can potentially be measured, Olivier Blanchard and Jacob Morgan, among others, quite correctly emphasize that ROI is by definition a financial equation that specifies the correlation between an investment and its financial return. more »

State of the Blogosphere: Alive and Kicking

December 17th, 2008

Technorati recently released its 2008 “State of the Blogosphere” report, which confirms what very few people would be surprised to hear: Blogs are continuing their ascent to whatever would be considered the digital version of Mt. Everest, and business leaders need to take note, whether they like it or not. Some of the key findings:

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Training Your Way Through the Economic Doldrums

February 13th, 2009

So many people are referring to the upcoming year as a difficult time. However, it’s also a good time to see how positive change can get you ready for 2010 and beyond. So instead of calling 2009 a difficult year, consider referring to it as a rebuilding year.

The best leaders and managers will use this time to show a willingness to do away with ineffective practices and replace them with effective ones. It’s a time for management to work a little harder and to inspire other by example.

Some of the best ways you can inspire your employees, take away the insecurity about the economy and make them feel like valued members of your organization are to use this time to talk to them, listen to their ideas, and put time and effort into training them to be an exceptional team.

Developing a strong team is of critical importance to companies. When a company is succeeding, training issomething that gets pushed to the side and is often considered a waste of time. Now is the time for companies to work with their employees, teach them the best, most efficient ways to get the job done and send them into the work force feeling secure in their position and confident in their ability.

It’s always exciting to watch a football game and see one of those amazing flea flicker plays where the ball changes hands 10 times before someone runs the ball into the end zone. Wouldn’t we all love to be the one with the ball when the ref holds his hands up and the crowd starts to go wild? How do we get to be a part of that glory? We go back to the basics and we learn and relearn every step that gets you to that moment.

The easiest thing to do right now is to be self defeated, fearful and frustrated. This will, of course, give the same feeling within your staff and cause the eight to ten hours you spend in the office to be a difficult experience for all and it will do nothing to help you when the economy bounces back. The best thing to do is to use the time to make your organization a better, more organized, more effective place to work and get you ready to be better than ever when the economy bounces back. As Benjamin Franklin said, “Lost time is never found again.”

Teresa Cavanagh is owner of Mercer Technology Consultants LLC specializing in the recruitment and placement of professionals in the digital workforce. She can be reached at teresa@MercerTeC.com.

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