Human Resource Specialist: How to Recruit Talent via Social Networks

September 1st, 2009

Social networks and blogs may appear to be the quick-and-easy solution to finding and hiring top talent; however, before doing so, it is critical that managers have a clear policy regarding hiring practices and procedure. The reason: Using social media tools to recruit and/or screen candidates can lead to ambiguity surrounding who is doing the recruiting/screening in the first place–an administrative assistant, or someone with actual power to make a hiring decision.

Why so much confusion? Laws such as the Computer Fraud and Abuse Act, Electronics Communications Privacy Act and the Stored Communications Act are still evolving, with courts still in the nascent stages of weighing in on their respective applications. more »

Nurturing Both Personal Brands and Corporate Brands Can Build Bottom Lines

July 14th, 2009

Meghan ButlerHow does one concurrently brand their personal and corporate selves? All too often, the distinctions between the two are not fully understood by company and employee alike. The two types of branding become wrapped together into one effort or are kept entirely separate. Personal branding and corporate branding should be treated as more »

12 Angry Tweets: The Role of Twitter in the Court Room

September 18th, 2009

As new mobile technology advances and the social media platforms individuals use to communicate become increasingly integrated, the legal profession is facing a catch-22. On one hand, such technology can be beneficial for lawyers, investigators, clients and witnesses as evidence. On the other hand, such technology has invaded the courtroom, thus prompting powers of persuasion to reach beyond the bench. more »

Think Tank Interview: George Wright, Blendtec

February 18th, 2009



Since the first viral video went live in 2006, Blendtec’s “Will It Blend?” series has been a perennial favorite among audiences of all shapes and sizes. Based on segments that show Blendtec CEO Tom Dickson pulverizing everything from iPods to marbles in the company’s signature blender, the online video clips have become a textbook example of viral marketing done right in the Web 2.0 world. In this Think Tank interview, George Wright–the marketing mastermind behind “Will It Blend?”–offers insights into how digital communications is changing the way companies reach consumers; how PR and marketing professionals can leverage platforms like online video to engage elusive stakeholder groups; and how the little blender company that could turned a quirky concept into an overnight phenomenon.

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