Exploring the Link between customer care and brand reputation in the age of social media

August 7th, 2009

The relationship between customer care and a company’s reputation is becoming more and more apparently with each passing day–and with each passing crisis spawned by lackadaisical service on the part of some company or executive. A report from the Society of New Communications Research and Nuance Communications, shown in full as the iPaper above, further analyzes this link, ultimately drawing conclusions and making recommendations on how best to approach customer relations in the context of an always-on social media world. more »

Profiting from Sustainable Business Practices

December 19th, 2008

Who says businesses can’t directly improve bottom-line results from being good corporate citizens? Well, there are some people. But an increasing number of reports are showing that there is a tangible link between sustainable business and financial return, including IBM’s “Sustainable Growth through Corporate Social Responsibility” and the Economist Intelligence Unit’s “Doing good: Business and the sustainability challenge.”

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Trust in the Time of Uncertainty

December 17th, 2008

Trust–It’s the most valuable capital an organization can have among its stakeholders, but the modern business environment, awash with economic uncertainty, turbulent political landscapes and rapidly evolving technologies, makes trust hard to come by. Without it, though, leadership teams don’t have much ground to stand on. What, then, can these executives do to secure trust among stakeholders and, in turn, strengthen and protect their companies’ reputations?

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Think Tank Interview: George Wright, Blendtec

February 18th, 2009



Since the first viral video went live in 2006, Blendtec’s “Will It Blend?” series has been a perennial favorite among audiences of all shapes and sizes. Based on segments that show Blendtec CEO Tom Dickson pulverizing everything from iPods to marbles in the company’s signature blender, the online video clips have become a textbook example of viral marketing done right in the Web 2.0 world. In this Think Tank interview, George Wright–the marketing mastermind behind “Will It Blend?”–offers insights into how digital communications is changing the way companies reach consumers; how PR and marketing professionals can leverage platforms like online video to engage elusive stakeholder groups; and how the little blender company that could turned a quirky concept into an overnight phenomenon.

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