Exploring the Link between customer care and brand reputation in the age of social media
August 7th, 2009The relationship between customer care and a company’s reputation is becoming more and more apparently with each passing day–and with each passing crisis spawned by lackadaisical service on the part of some company or executive. A report from the Society of New Communications Research and Nuance Communications, shown in full as the iPaper above, further analyzes this link, ultimately drawing conclusions and making recommendations on how best to approach customer relations in the context of an always-on social media world. more »










