Midsummer morass, part 2: Politics in the time of Blue Dog democrats

August 10th, 2009

Following up on last week’s post about the health care policy debate, the subjects addressed below focus on the on-going debate over financial reform. As the financial markets have continued to stabilize, the financial services industry has become increasingly outspoken in defense of its prerogatives and aggressive in its opposition to regulatory initiatives designed to prevent the policies that caused last summer and fall’s meltdown. We discuss the reasons and implications for this.

FiveThirtyEight’s Nate Silver assesses the impact of the conservative to moderate, predominantly rural and southern democrats known as “Blue Dogs” who have received most of the credit and attention this summer for slowing the health care reform bill in the House of Representatives. The July 29th announcement that an accommodation on the bill has been reached suggests that Silver’s analysis was remarkably prescient. more »

Behind the Book: Q&A Podcast with “Digital Strategies for Powerful Corporate Communications” co-author Courtney Barnes

August 13th, 2009


In Digital Strategies for Powerful Corporate Communications (McGraw-Hill, 2009), authors Courtney Barnes and Paul Argenti explore the changing business landscape at the hands of social media’s emergence and subsequent proliferation, and offer corporate executives a survival guide for the Web 2.0 world–and beyond. In this podcast, hosted by Nielsen Business Media’s Training Magazine, Barnes answers questions about the implications of social media on companies’ brands, reputations and bottom lines, and then reads an excerpt from the book describing one social media-driven integrated marketing initiative that made big–and “bloody”–statement.

Social Media’s public affair

September 14th, 2009


This video highlights the findings from the book Digital Strategies for Powerful Corporate Communications, Chapter 8 (A Public Affair: The Digital Dimensions of Government Relations). “In the wake of the longest presidential campaign in U.S. history–21 months–and the subsequent election of the first African-American President of the United States, the country’s political landscape finds itself in the midst of as rapid and drastic and evolution as that experienced by business in recent years.”

Trust in the Time of Uncertainty

December 17th, 2008

Trust–It’s the most valuable capital an organization can have among its stakeholders, but the modern business environment, awash with economic uncertainty, turbulent political landscapes and rapidly evolving technologies, makes trust hard to come by. Without it, though, leadership teams don’t have much ground to stand on. What, then, can these executives do to secure trust among stakeholders and, in turn, strengthen and protect their companies’ reputations?

The 2008 Edelman Trust Barometer, which measures the level of trust in global institutions among opinion-forming elite, identified a number of striking trends that affect any executive:

The factors that build trust in a company include quality of products and services (94%), the company’s overall reputation (90%) and its customer service (92%).

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In terms of building trust, the combined information that forms a company’s brand and reputation comes from multiple sources, including media, industry analyst reports and peer recommendations.

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Based on the Barometer’s findings, word of mouth is the way to get stakeholders on board with your brand, as the majority of respondents believe information communicated by their peers as opposed to corporate spokespeople.

Speaking of credible spokespeople, CEOs don’t rank particularly high (36%), nor to bloggers (14%). Those who do appear to be the most credible representatives of corporate information are “a person like me” (58%) and financial/industry analysts (57%). The former source is defined in the report as someone who “shares my interests” and “holds similar political beliefs.”

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The full report contains more valuable information that can (and should) help shape messaging to individual stakeholders and, in turn, elicit their trust and support. To download the full report, as well as reports from past years, click here.

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