“Best of” lists that rank companies according to how great they are to work for may seem arbitrary to some, but landing in a top spot in Fortune or BusinessWeek’s annual rankings is akin to gaining acceptance to an Ivy League university. After all, employees remain the driving force behind successful brands and bottom lines, and common sense tells us that the happiest employees are also the most motivated, productive and loyal. This alone makes investigating the shared characteristics of these top employers worth investigating, as they just may be the last ones standing at the end of this economic maelstrom. more »

Google may be the dominant player in search, but that doesn’t mean Web sites can reap its rewards by passively waiting for their audiences to grow via paid search strategies using predominately paid for ad words and keywords.

Indeed, search done with a keen eye that constantly monitors the Web–especially any sites that directly or indirectly are relevant to your business–can reap revenue rewards or, at the very least, a bigger audience roster. more »

While some studies report anticipated cutbacks within organizations in 2009, one released by Right Management is more optimistic, reporting that two-thirds of organizations are not planning to make cutbacks, but instead will focus their talent management efforts on retaining and engaging their workforce in 2009. Specific findings culled from the 700+ surveyed HR departments: more »