ghostwriting
SEO certification
content creation
licensing
web optimization
social media training
This flash content requires Flash Player 9 or better.
Well, it’s official: Those brands that are most deeply engaged in various social media channels (and not merely present) are more financially successful than those that aren’t, accordingly to a new report released by Wetpaint and Altimeter Group. The researchers established criteria that was customized for individual social media platforms, and then evaluated and scored brands’ engagement accordingly. more »
Busy hiring managers often don’t have the time to study every resume that crosses their desk in detail. Show them what they want to see in an easy to read, concise manner in order to get the attention you want and deserve.
Here are some tips to writing a top notch more »
As social media becomes more and more integrated into all business functions, employers are faced with the increasingly complex task of utilizing these new forms of communication effectively without suffering legal consequences. To do so, many have begun implementing formal policies to protect against the risks and maximize the opportunities made available by social media. With this in mind, executives should consider the following step-by-step guide to creating effective social media policies: (more…)
A recently released study by Burson-Marsteller gives insights into Fortune 100 companies’ levels of activity and engagement in social media platforms. The results, seen here, reveal a number of noteworthy findings–definitely worth checking out for proof that social media is here to stay, or just for reinforcement that your own digital efforts are within the top tier.
So much for the ‘boring’ month of August. During the past two weeks, we have been treated to a verbally violent culture war which flared, seemingly, out of nowhere. It is ostensibly about health care, but that was merely the spark, not the root cause.
How did the Obama Administration, just months ago lionized for its deft handling of the media, fail to anticipate the crisis, so ineptly frame the issues and, to date, mismanage the debate? If the President’s recent, belated intervention is too late, this could become a classic case study of how NOT to win a public policy battle.
As we shall see, a toxic stew of complacency about early victories, miscalculation about opponents’ despair as well as supporters’ loyalty, misinterpretation of demo and psychographics, ineffectual communications and leadership deficiencies all played a role. (more…)
In Digital Strategies for Powerful Corporate Communications (McGraw-Hill, 2009), authors Courtney Barnes and Paul Argenti explore the changing business landscape at the hands of social media’s emergence and subsequent proliferation, and offer corporate executives a survival guide for the Web 2.0 world–and beyond. In this podcast, hosted by Nielsen Business Media’s Training Magazine, Barnes answers questions about the implications of social media on companies’ brands, reputations and bottom lines, and then reads an excerpt from the book describing one social media-driven integrated marketing initiative that made big–and “bloody”–statement.
Ever since Apple began allowing outside developers (Apple-approved, of course) to create individual apps, the race has been on to create the next best app brand mousetrap. For those creating new apps—especially consumer brands— the path to finding app nirvana has been one of trail and error.
The question for most: How to monetize? Some have tried one time micro-payments, but most have opted for the digital display ad path. According to AdMob, the leading mobile ad platform, big brands that have opted for the latter have seen on average 30%-50% mobile app ad inventory sold through. Bright spots have been the NBC’s Rachael Maddow Show and the Today Show, which in June completely sold out its mobile app ad inventory, per AdMob. (more…)
