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Well, it’s official: Those brands that are most deeply engaged in various social media channels (and not merely present) are more financially successful than those that aren’t, accordingly to a new report released by Wetpaint and Altimeter Group. The researchers established criteria that was customized for individual social media platforms, and then evaluated and scored brands’ engagement accordingly. more »
Knowing what keeps CEOs up at night is akin to knowing the password that grants access into an elite club, as this knowledge feeds into the strategies the drive businesses forward. The 11th Annual Global CEO Survey, conducted by PricewaterhouseCoopers, provides insight into corporate leaders’ biggest challenges and opportunities as they look to the future. Titled “Compete & Collaborate: What is success in a connected world?”, the report’s findings are based on 1,150 interviews conducted between September and November, 2007.
Trust–It’s the most valuable capital an organization can have among its stakeholders, but the modern business environment, awash with economic uncertainty, turbulent political landscapes and rapidly evolving technologies, makes trust hard to come by. Without it, though, leadership teams don’t have much ground to stand on. What, then, can these executives do to secure trust among stakeholders and, in turn, strengthen and protect their companies’ reputations?
For corporate communications specialists and reputation-minders in the post-financial crisis universe, distrust and dialogue converge most forcefully on the Internet, especially in the realm of social media. Social media comprise a loosely defined collection of blogs of all sizes and interests, and cyberspace gathering spots such as Facebook, MySpace, Twitter, Alibaba, Craigslist, Orkut … the list is endless—and growing. Traditional media like newspapers, radio and television have seen their revenues plunge as advertisers follow their customers to the Web. (more…)
While the media continue to focus on who is in charge and who has the power of the Senate Chamber, we approach the third week of the well-reported impasse in the New York State Senate. And lucky us, it appears we now have both a legislative and a communications stalemate. It took fifteen days—and a resolution for extraordinary session from the Governor of NY—for the full 62 members of the Senate to coalesce in their Chamber. There, they did nothing. Or did they? (more…)
Broad surveys of the general population provide a context for the decline in trust and the increase in reputational risk for business, but these findings are replicated in company stakeholder results as well. Surveys of customers, employees, investors, lenders, alliance partners and suppliers all show an increased focus on reinforcing the importance of ethics, values and other traditional characteristics of business reputation. (more…)
Twitter has exploded into a must-track resource for news, rants, consumer reports, public health, shopping deals and emerging trends. But if you’re looking for something or someone specific, how can you expect to carve out a niche and listen in on just a single thread of conversation? Select Courses’ list of 100 tips, tools and resources for Twitter research (republished below) will help you keep it all together. (more…)
