ghostwriting
SEO certification
content creation
licensing
web optimization
social media training
This flash content requires Flash Player 9 or better.
How does one concurrently brand their personal and corporate selves? All too often, the distinctions between the two are not fully understood by company and employee alike. The two types of branding become wrapped together into one effort or are kept entirely separate. Personal branding and corporate branding should be treated as more »
As social media becomes more and more integrated into all business functions, employers are faced with the increasingly complex task of utilizing these new forms of communication effectively without suffering legal consequences. To do so, many have begun implementing formal policies to protect against the risks and maximize the opportunities made available by social media. With this in mind, executives should consider the following step-by-step guide to creating effective social media policies: more »
Social networking tools and resources are not only a powerful networking opportunity, but a gold mine for sales and marketing professionals interested in gathering demographic information for targeted and qualified leads.
The most basic of searches on Google, Bing and Ask.com can provide potential employers, corporate marketers, HR professionals and legal counsel with an individual’s most private information such as age, health, race religious/political views – even phone numbers, email and home addresses–all thanks to sites such as Facebook and Twitter. Both aforementioned social networking sites are optimized for search to allow individuals to connect with known acquaintances and like-minded individuals. more »
It’s every aspiring (or, more likely these days, unemployed) actor’s dream gig: to be a seat filler at star-studded events like the Academy Awards. And why not? Even I, a non-thespian with the stage presence of a baked potato, meet the qualifications: well-dressed and heeled, ability to appear engaged in a monotonous ceremony, and the ability to sit still for four hours straight. (Okay, maybe not so much the latter, but you get the point.) (more…)
There is so much to discuss about workplace communications, especially given all the changes that are happening within organizations today. Where to start? Well, with the following dichotomies, which are presenting managers with serious challenges: (more…)
Think of it as Extreme Makeover, Work Edition: A business climate defined by staggering challenges has strained every sector of the modern organization, not to mention its relationships with internal and external stakeholders alike. But in no area is that more apparent than within workplace communications, an umbrella term that encompasses so many facets of management, including: (more…)
So many people, including our president, are referring to the upcoming year as a difficult time. However, it’s also a good time to see how positive change can get you ready for 2010 and beyond. So instead of calling 2009 a difficult year – how about naming it a (more…)
