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Twitter has exploded into a must-track resource for news, rants, consumer reports, public health, shopping deals and emerging trends. But if you’re looking for something or someone specific, how can you expect to carve out a niche and listen in on just a single thread of conversation? Select Courses’ list of 100 tips, tools and resources for Twitter research (republished below) will help you keep it all together. more »
This video highlights the findings from the book Digital Strategies for Powerful Corporate Communications, Chapter 8 (A Public Affair: The Digital Dimensions of Government Relations). “In the wake of the longest presidential campaign in U.S. history–21 months–and the subsequent election of the first African-American President of the United States, the country’s political landscape finds itself in the midst of as rapid and drastic and evolution as that experienced by business in recent years.”
As social media becomes more and more integrated into all business functions, employers are faced with the increasingly complex task of utilizing these new forms of communication effectively without suffering legal consequences. To do so, many have begun implementing formal policies to protect against the risks and maximize the opportunities made available by social media. With this in mind, executives should consider the following step-by-step guide to creating effective social media policies: more »
The advent of Twitter roused little curiosity in corporate communication circles until savvy consumers started taking aim at brands for bad service and poor products. As social media platforms transform into business tools and applications, business leaders are taking note and integrating strategies and platforms into company strategy plans.
The reason is quite simple: Customer connectivity. As digital platforms become the preferred consumer communication platform, businesses are forced to follow their customers online. And by connecting with clients and customers online businesses must deal with the good, the bad and the ugly. (more…)
If a blogger makes a malicious or libelous statement in cyberspace, does it make a sound? It’s a question more and more individuals and businesses are asking lawyers, corporate counsel and human resource executives. In fact, according to the Media Law Resource Center, there have been 95 new libel cases filed against bloggers in the last three years–a 216% increase over the previous three-year period.
While the reason for such an upshot is still unclear, the rise in prominence and use of social media tools and applications almost certainly played a role. Loyal readers that tally in the millions follow such top bloggers as Robert Scoble of Microsoft fame and Arianna Huffington, founder of HuffingtonPost, and they are increasingly chiming in with their own comments, too. (more…)
Is it lawful for individuals and municipalities to use Twitter, Facebook and other social networking mediums for emergency alert notifications? According to a recent post on Law.com and a recent report from the National Law Journal, some providers of patented emergency alert notification technology such as TechRadium (an emergency alert provider to city, county and state governments) believe its unlawful– more specifically, that it is an infringement of company owned patents. Because of this, TechRadium is suing Twitter, claiming that its 140-character blog and (more…)
As new mobile technology advances and the social media platforms individuals use to communicate become increasingly integrated, the legal profession is facing a catch-22. On one hand, such technology can be beneficial for lawyers, investigators, clients and witnesses as evidence. On the other hand, such technology has invaded the courtroom, thus prompting powers of persuasion to reach beyond the bench. (more…)
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