In Digital Strategies for Powerful Corporate Communications (McGraw-Hill, 2009), authors Courtney Barnes and Paul Argenti explore the changing business landscape at the hands of social media’s emergence and subsequent proliferation, and offer corporate executives a survival guide for the Web 2.0 world–and beyond. In this podcast, hosted by Nielsen Business Media’s Training Magazine, Barnes answers questions about the implications of social media on companies’ brands, reputations and bottom lines, and then reads an excerpt from the book describing one social media-driven integrated marketing initiative that made big–and “bloody”–statement.