The Dangers of Meta Data

January 12th, 2009

Gone are the days of manually comparing and redlining versions of agreements, pleadings, motions and other legal documents thanks to features in modern word processing applications such as embedded document comparison and change tracking tools. For many, gone too are the days of handwritten comments and sticky notes on draft documents mailed and/or faxed between attorney and client, or between adverse attorneys. more »

Hiring trends: IT skills in high demand despite recession

March 6th, 2009

Unemployment rates are soaring, and IT professionals are by no means immune to this problem. That said, it seems that the IT industry in general is doing better than most. It has become an essential; therefore, it has seen fewer layoffs in the midst of this slowdown. more »

Exploring the Link between customer care and brand reputation in the age of social media

August 7th, 2009

The relationship between customer care and a company’s reputation is becoming more and more apparently with each passing day–and with each passing crisis spawned by lackadaisical service on the part of some company or executive. A report from the Society of New Communications Research and Nuance Communications, shown in full as the iPaper above, further analyzes this link, ultimately drawing conclusions and making recommendations on how best to approach customer relations in the context of an always-on social media world. more »

branding

Micro-payments, Display Ads, Subs or All of the Above? How to Make Mobile Pay One App at a Time

Thursday, August 13th, 2009

Ever since Apple began allowing outside developers (Apple-approved, of course) to create individual apps, the race has been on to create the next best app brand mousetrap. For those creating new apps—especially consumer brands— the path to finding app nirvana has been one of trail and error.

The question for most: How to monetize? Some have tried one time micro-payments, but most have opted for the digital display ad path. According to AdMob, the leading mobile ad platform, big brands that have opted for the latter have seen on average 30%-50% mobile app ad inventory sold through. Bright spots have been the NBC’s Rachael Maddow Show and the Today Show, which in June completely sold out its mobile app ad inventory, per AdMob. (more…)

our clients include: