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How does one concurrently brand their personal and corporate selves? All too often, the distinctions between the two are not fully understood by company and employee alike. The two types of branding become wrapped together into one effort or are kept entirely separate. Personal branding and corporate branding should be treated as more »
In the Web 2.0 world of today eyeballs are everything. Building bigger audiences online is a necessity. The key to getting people coming back for more time and again online: trusted content. So it should follow that that trusted brands of yesterday would be the brands of tomorrow – not necessarily true. Conventional media offers institutional trust while new media offers personal trust. The former provides journalistic professionalism, analysis and expertise while the latter offers small world “niche audience” exposure, peer opinion and updates in an instant. However the lines appear more »
So many people are referring to the upcoming year as a difficult time. However, it’s also a good time to see how positive change can get you ready for 2010 and beyond. So instead of calling 2009 a difficult year, consider referring to it as a rebuilding year. more »
What a difference a President’s personal involvement can make.
When we left off a few weeks ago, birthers, tea-partiers, grandma-killers and others from the wing-nut fringe had been verbally assaulting their elected representatives with charges that health care reform was the medical equivalent of the Wehrmacht blitzkrieg in Poland. Town hall meetings, a hallowed American ritual of representative democracy harking back to the nation’s founding, had previously stood for the right of the people to engage in reasoned debate with their elected officials back home from Washington. In the steroidal 2009 version, these otherwise frequently boring gatherings had been jacked by extremists armed with vitriol, cameras, made-for-tv signage, pre-printed press releases – and in several cases – exposed handguns. (more…)
“You lie!”—Representative Joe Wilson (R-South Carolina) to President Obama during the President’s September 9th health care address to both houses of Congress.
It is emblematic of America’s sadly degraded and unceasingly hateful political discourse that the most memorable line from the President’s health care address came not from his speech, but from a verbal insult flung by an obscure, southern back-bench Republican. Students of history will recall that South Carolina is known for this sort of thing: a congressional predecessor of Wilson’s, Preston Brooks, savagely beat Massachusetts Senator Charles Sumner with a cane in 1856 over differences about slavery and, of course, the opening shots of the American Civil War were fired in that state. (more…)
This video highlights the findings from the book Digital Strategies for Powerful Corporate Communications, Chapter 8 (A Public Affair: The Digital Dimensions of Government Relations). “In the wake of the longest presidential campaign in U.S. history–21 months–and the subsequent election of the first African-American President of the United States, the country’s political landscape finds itself in the midst of as rapid and drastic and evolution as that experienced by business in recent years.”
Just in case the tidal wave of stories about the US health care reform debate hasn’t induced narcolepsy—or driven you to the emergency room with high blood pressure—we start off this midsummer posting with a couple of articles from Nate Silver at 538 Blog. Nate’s specialty is quantitative analysis of public policy options and, more to the point, the political implications of the debates around them.
First, thoughts on—and interpretations of—the health care debate, drawn from his July 23, 2009 posting. (more…)
The general reaction to the Obama/Geithner/Summers financial reform package has been dismissive thus far, and rightly so: The proposal utterly fails on most substantive levels because the drafters have chosen to follow Economic Czar Larry Summers’ personal economic inclinations (he did receive $5 million from a hedge fund last year) and Rahm Emanuel’s political calculations (where else are we going to get campaign contributions in 2010?). (more…)
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