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Unemployment rates are soaring, and IT professionals are by no means immune to this problem. That said, it seems that the IT industry in general is doing better than most. It has become an essential; therefore, it has seen fewer layoffs in the midst of this slowdown. more »
Broad surveys of the general population provide a context for the decline in trust and the increase in reputational risk for business, but these findings are replicated in company stakeholder results as well. Surveys of customers, employees, investors, lenders, alliance partners and suppliers all show an increased focus on reinforcing the importance of ethics, values and other traditional characteristics of business reputation. more »
As social media and social media platforms increasingly become promising targets for marketing professionals, the question of return on investment (ROI) of social media campaigns is gaining in prominence, specifically in comparison with the returns generated by alternative marketing initiatives and tactics that can be employed.
The case for ROI
Social media is obviously a relatively new phenomenon, and therefore social media measurement models are still undeveloped, but a number of individuals in the social media arena have made attempts to address existing confusion and lay down some basic ground rules. While many in the field have compiled lists of key performance indicators (KPIs) by which the success of social media initiatives can potentially be measured, Olivier Blanchard and Jacob Morgan, among others, quite correctly emphasize that ROI is by definition a financial equation that specifies the correlation between an investment and its financial return. (more…)
Remember the days when the C-suite could live comfortably with the illusion that they were able to control corporate messaging? During those times, press releases were carefully crafted by the PR team, and reviewed and revised multiple times by senior executives until the message was considered ready for prime time. Once the release was distributed, the PR team was then tasked with “obtaining ink,” capitalizing on their carefully-or not so carefully-nurtured relationships with the media. (more…)
Twitter’s explosive popularity may have blindsided some business professionals, but others are already firmly entrenched in micro-blogging as a means of engaging stakeholders, increasing their brand visibility and driving traffic to their own Web sites. It’s a smart move, as Twitter is quickly becoming the linchpin of communications, customer service, media relations—you name it, and this Web platform can probably help you do it. (more…)
The topic of reputation and measuring the impact of its cost has been much in the news of late. An article from the April 1, 2009, edition of the Wall Street Journal entitled “Malibu Shows Road to Revival is Bumpy” tells the story about the challenges GM faces as its products like the Chevrolet Malibu struggle to overcome the effect of deeply ingrained negative perceptions based on historical weaknesses despite the increasingly strong product quality ratings some of its autos have received. A descriptive quote reads, “A perception (my emphasis) of inferior quality is the most serious problem facing GM aside from its financial predicament…” (more…)
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