Unemployment rates are as high as employee morale is low, and C-suite executives are starting to take drastic measures to cutback on expenses without resorting to layoffs. And in these cases, protecting their workforces doesn’t entail handing out millions of taxpayers’ dollars, a la AIG—for those executives who responded to the Financial Executives International/Baruch College’s Zicklin School of Business 2009 Q1 CFO Outlook Survey, more pragmatic options are being explored, such as: more »

“Best of” lists that rank companies according to how great they are to work for may seem arbitrary to some, but landing in a top spot in Fortune or BusinessWeek’s annual rankings is akin to gaining acceptance to an Ivy League university. After all, employees remain the driving force behind successful brands and bottom lines, and common sense tells us that the happiest employees are also the most motivated, productive and loyal. This alone makes investigating the shared characteristics of these top employers worth investigating, as they just may be the last ones standing at the end of this economic maelstrom. more »

A recently released study by Burson-Marsteller gives insights into Fortune 100 companies’ levels of activity and engagement in social media platforms. The results, seen here, reveal a number of noteworthy findings–definitely worth checking out for proof that social media is here to stay, or just for reinforcement that your own digital efforts are within the top tier.