Presidential discourse: lies, insults and, of course, healthcare

September 16th, 2009

“You lie!”—Representative Joe Wilson (R-South Carolina) to President Obama during the President’s September 9th health care address to both houses of Congress.

It is emblematic of America’s sadly degraded and unceasingly hateful political discourse that the most memorable line from the President’s health care address came not from his speech, but from a verbal insult flung by an obscure, southern back-bench Republican. Students of history will recall that South Carolina is known for this sort of thing: a congressional predecessor of Wilson’s, Preston Brooks, savagely beat Massachusetts Senator Charles Sumner with a cane in 1856 over differences about slavery and, of course, the opening shots of the American Civil War were fired in that state. more »

Reputational risk in the post-financial crisis era, part 2: The evolving standards for strong reputations

June 19th, 2009

In Barron’s magazine’s annual “Most Respected Companies” survey of institutional investors, the attributes that contribute to a company’s reputation have changed since the financial crisis, as demonstrated by the following statistics (% who chose each factor as most important): more »

The Job Search Rules: Network, Network, Network

December 28th, 2008

Many people are putting off their job search until after the economy gets better. This is a huge mistake, as there are currently companies growing and expanding. It may take more effort to find them, but they are out there. During this unsettling economy, there are still multiple opportunities to network through organizations like your local Chamber of Commerce. more »

Insurance Compliance & Communications in the Age of Conversation

December 13th, 2009

Measuring the ROI of Social Media Campaigns: A Few Perspectives

October 25th, 2009

Stephen DebruynAs social media and social media platforms increasingly become promising targets for marketing professionals, the question of return on investment (ROI) of social media campaigns is gaining in prominence, specifically in comparison with the returns generated by alternative marketing initiatives and tactics that can be employed.

The case for ROI

Social media is obviously a relatively new phenomenon, and therefore social media measurement models are still undeveloped, but a number of individuals in the social media arena have made attempts to address existing confusion and lay down some basic ground rules. While many in the field have compiled lists of key performance indicators (KPIs) by which the success of social media initiatives can potentially be measured, Olivier Blanchard and Jacob Morgan, among others, quite correctly emphasize that ROI is by definition a financial equation that specifies the correlation between an investment and its financial return. more »

A Funny Thing Happened on the way back from Town Hall

October 15th, 2009

What a difference a President’s personal involvement can make.

When we left off a few weeks ago, birthers, tea-partiers, grandma-killers and others from the wing-nut fringe had been verbally assaulting their elected representatives with charges that health care reform was the medical equivalent of the Wehrmacht blitzkrieg in Poland. Town hall meetings, a hallowed American ritual of representative democracy harking back to the nation’s founding, had previously stood for the right of the people to engage in reasoned debate with their elected officials back home from Washington. In the steroidal 2009 version, these otherwise frequently boring gatherings had been jacked by extremists armed with vitriol, cameras, made-for-tv signage, pre-printed press releases – and in several cases – exposed handguns. more »

The Digital Complaint Department: Social Media Becomes the Next Crisis Communication Minefield

October 12th, 2009

The advent of Twitter roused little curiosity in corporate communication circles until savvy consumers started taking aim at brands for bad service and poor products. As social media platforms transform into business tools and applications, business leaders are taking note and integrating strategies and platforms into company strategy plans.

The reason is quite simple: Customer connectivity. As digital platforms become the preferred consumer communication platform, businesses are forced to follow their customers online. And by connecting with clients and customers online businesses must deal with the good, the bad and the ugly. more »

Inbound Meets Outbound: the push-pull dynamic of modern marketing

October 8th, 2009

Weber Shandwick’s Tim Marklein talks advocates and “badvocates” at this week’s Inbound Marketing Summit in Boston. The presentation, shown here, has a number of great tips and takeaways for upsetting the proverbial apple cart–in a good way, of course.


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